3. “Di Petsa's heat-reactive clothing encourages you to touch yourself”




“Last year, we emerged from our homes with excited trepidation and the wholesome gains of lockdown. We dabbled in post-quarantine sobriety, we dined al-fresco and we wore homely crochet. This summer, however, rather than hitting the parks, we’re going out, where the bars are teeming with martinis, the sidewalks are hazy with cigarette smoke, and the clubs are, once again, radiating with body heat… remember that?

From our collective yearning — for closeness, for pleasure, for fun — the ‘touch-me’ dress has emerged as one of SS22’s sexiest trends. Last week, a heat-reactive dress from Greek label Di Petsa ignited an exothermic reaction across social media, a cathartic outpouring of spring’s horny energy. Crafted from a sleek leatherette engineered to “hold imprints of heat [...] from a hand, a hug, a kiss,” the viral garment — and others like it — conjure sweaty dancefloors, vodka-soaked kisses, and grinding with sexy strangers. It calls for skin contact.” 

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