3. “From Tumblr to TikTok: Alexa Chung is Making Her Way Back to Our Feeds”




“For a time, back when Instagram was filtered in Sierra and “quirky”, as a descriptor, was aspirational, Alexa Chung ruled the world. In the mid 2000s, before all the fanfare, Chung came up as a television presenter in her native England. Hosting shows like Channel 4’s Popworld and T4’s Frock Me, she became a staple of the London scene — and an accidental It girl in the process. By the turn of the 2010s, there wasn’t a front row that Chung didn’t grace, nor a Tumblr dash she didn’t embellish.”

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